Categories
Advertising & Marketing

On : My Thoughts Explained

What Do Logo Colors Tell Us?

Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors make an attractive and enticing logo?

You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.

If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Is your brand trendy or classy? Is your target market a certain age group? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It is a solid brand that can be created after considering these questions.

Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let’s look at the warm colors first.

Red is a color that attracts men. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.

With orange, you get a friendly, playful color. It shows overall energy. Children love this color.

Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.

Let us now look at the opposite, the cool colors.

Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

Green is associated with the outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

In its own category is black and white. Combined with other colors, they are very powerful.

In this website, you will learn more about logo colors so check it out!